Changing the Game for
Sustainable Style
"Working with Evelina was like finding the missing puzzle piece. She didn’t just create our vision—she helped us redefine it."
— Maithreyi Ramdas, Co-Founder at The Greatest Good
CHALLENGE
The Greatest Good was on a mission to become the go-to platform for sustainable and ethical fashion—a hub for conscious consumers and brands. But building a WOW identity in an industry already clouded with vague claims of "greenwashing" was not easy.
Their marketing efforts needed to have cohesion, struggling to tell a story that would resonate with their eco-conscious audience. Social content wasn’t connecting. Email strategies were missing. Blogs were crying out for some TLC.
And their value proposition—though strong—was getting lost in an oversaturated space that demanded instant trust and transparency.
Most critically, their team needed to be more balanced, managing everything from operations to marketing in-house.
They needed a strategy and execution partner who really “got it”—someone who understood both fashion, marketing and sustainability on a deep, intuitive level.
SOLUTION
Enter Evelina with her knowledge for blending strategic insights with bold, creative flair. The partnership started with an in-depth audit of The Greatest Good’s existing messaging and content and a strategy for a clear path forward.
Together, we built a killer full-stack marketing strategy that would empower their brand to cut through the noise and resonate with the target market:
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Social Media Overhaul: Evelina established a cohesive, value-driven approach to social storytelling. From Reels to carousel posts, content highlighted the real impact of sustainable fashion in a way their audience couldn’t help but stop scrolling for.
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Email Campaigns That Converted: Goodbye disjointed newsletters, hello strategic, curated content! Evelina developed and executed key email sequences and set up processors for ongoing marketing emails with a regular posting schedule and content that connects with the audience.
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Video Scripting That Positions The Founders As Industry Experts: Every sentence was strategically combined to create educational, engaging, and authority-building content for The Greatest Good’s Instagram account.
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Read-worthy Blog Content: Long-form blog posts were planned and freshened up to build authority and drive traffic while educating their audience on complex sustainable fashion topics. Each post was a strategic blend of SEO and brand storytelling.
Through collaborative weekly check-ins, Evelina ensured the messaging reflected The Greatest Good’s tone while personally training their internal team on how to sustain and replicate the strategy long-term.
