Turning The Founder’s
PErsonal Brand
Into A LinkedIn Power Tool
"Evelina showed me immediately the kind of person she is - committed, motivated, creative and caring. She's been a great asset to our team as a writer and always is ready to support us in new ways. We're lucky to have her talent!"
— Rachel B. Lee, Co-Owner at StandOut Authority
CHALLENGE
StandOut Authority’s mission is to help thought leaders dominate their industries through authentic human connection. With a strong presence on LinkedIn, they were already doing amazing things for their clients, but their own marketing needed support as Joshua and Rachel (busy co-founders) couldn’t keep up.
The struggle? Consistency, clarity, and creativity. Their ongoing email campaigns weren’t hitting the engagement benchmarks they needed. Launch drip campaigns felt stale instead of inspiring. And newsletters—both important to their personal brand for building authority needed to go out regularly to keep the connection and trust with their audience high.
To top it off, a win-back strategy for a very quiet email list was a priority because many people missed their value-packed emails and news about offers. Evelina has worked as part of the StandOut Authority team for nearly 1 year as an integral copywriter they can rely on.
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SOLUTION
Right from the outset, Evelina approached the challenge by digging into the brand ethos and dissecting what made StandOut Authority’s voice resonate deeply with their audience. The result was an on-brand copy for Josh, Rachel and the agency StandOut Authority.
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Ongoing Marketing Emails: Evelina writes bi-monthly emails to the StandOut Authority email list. The focus is on educational, value-packed content, relatable storytelling and sharp calls-to-action. Each email became an opportunity to educate, inspire, and convert subscribers, maintaining a strong connection with their readers.
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Launch Drip Campaigns: Leveraging a mix of psychology-driven sequencing and StandOut’s human-first approach, Evelina wrote copy for 2 StandOut Authority program promotion campaigns.
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Win-Back Strategy: With dormant subscribers in mind, Evelina worked with the wider StandOut Authority team to re-engage the best ROI marketing channel - the email list. The focus here was on creating an 8-week win-back strategy with a strong copy with enticing offers to encourage clicks, opens and engagements.
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Newsletters: Evelina breathed fresh life into Josh and Rachel's newsletters. She nailed their signature voice while consistently delivering creative, thought-provoking content that made readers hit the like and share buttons.
Through creative ideation sessions and strategic micro-testing, she ensured every piece of content moved the needle, aligning with StandOut Authority's message of authenticity and connection.
